About 4ward
4ward is a Swedish company that acts in the Nordic countries through independent agents who work with sales and distribution in their respective countries - Sweden, Norway, Denmark, Finland and Iceland.
We build our business by introducing brands for a global lifestyle, and by creating and marketing innovative, functional and fashionable footwear, developed for demanding outdoor activities as well as everyday occasions.
4ward Ltd, whose headquarters are based in Umeå, is despite its locality widely distributed across the country. The company started in January 2008 and our portfolio currently includes UGG Australia, Via vai, Aetrex and Simple Shoes.
