Our Brands
UGG Australia
UGG Australia's story began in 1978 when the young Australian surfer Brian Smith traveled to the United States with a bag full of sheepskin boots. After finding a new home with Californian surfers the brand UGG Australia started to take shape. Deckers Outdoor Corporation acquired UGG Australia in 1995 and three years later, the brand was recognized as a luxury shoe brand which was achieved through superior distribution strategies, marketing and communication in high-end fashion.
Via Vai
Via Vai was established about 10 years ago by a very passionate Dutch team who wanted to create a pure and feminine fashion collection of shoes. The name Via Vai comes from Italy, Via means ‘go’ and Vai means ‘walk’. We want to inspire strong, confident and contemporary women by creating a relaxed style for every moment of the day, and every occasion. Via Vai is timeless elegance and undemanding.
The brand started in Holland and has from there had a dynamic and exciting journey. The collection has increased both in design and quantity. Today you can find Via Vai in Norway, Sweden, Finland, Denmark Belgium and Holland.
Aetrex
Aetrex is world leading in digital foot scanning technology, developed for retail in footwear, sports and medicine. With the help of digital scanners and pressure sensors the iStep technology carefully measures and reads the sole of your foot. What arch type and pressure points you have and from that information recommends an orthopedic insole that is customized to meet your individual needs. Its orthopedic insoles are made by Lynco, a foot bed with three different density materials to provide the best support and shock absorption.
Simple Shoes
Simple is the small shoe company that strives to produce 100 percent durable shoes that can be recycled. The company was started in 1991 in USA, and right from the beginning they agreed on one thing - it should be simple to make a difference. The goal was to make all Simple shoes recyclable, shoes which make 0 percent impact on our planet.
