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4ward is a Swedish company that works through agents on the Nordic market. At present our market includes Sweden, Denmark, Finland, Norway and Iceland.
Revolutionary foot scanning technology with individual adaptation takes you one step closer to a healthy and active lifestyle - in less than 30 seconds.
UGG® Australia is about accessible luxury. Fashionable, comfortable, and attainable products that fit into your every day life.
Trendy, high-quality shoes for the fashion conscious and independent woman who isn't afraid to stand out from the crowd.
Blog & news
2012-02-21
Wedge heel Lucianna from UGG Australia is featured in the latest issue of Swedish Cosmopolitan. The shoe will be available at authorized retailers, starting March!
2012-02-17
Did you know that you can find all the latest news from 4ward and our brands on Facebook?
Like us at www.facebook.com/4ward.se!
2012-01-20
UGG Australia S12 show in Oslo
Tuesday January 17th UGG Australia arranged a spring fashion show in Oslo for specially invited guests. A warm thank you to all of you that joined us this sunny afternoon!
Click here to see some pictures from the show!2012-01-16
Via Vai Spring Collection 2012
Finally the new Spring Collection, bursting with colour, has arrived! Click here to read more about what's new for this spring, or go straight to the Collection in the Via Vai menu!
2012-01-11
Winner of the UGG Australia window display contest is announced!
This autumn 4ward invited all authorized UGG Australia retailers to participate in our window display competition. A big thanks to all of you that sent us pictures! Click here to see the winner!